UPDATED: Apple Debuts iPad Commercial During Oscars

It looks like the iPad did indeed decide to join Steve Jobs at the 82nd Academy Awards, at least in the for of Apple’s first official commercial. Is the Oscar setting fitting for a media consumption power house, or was it just the huge audience?

It featured a song like iPod touch commercials, rather than music like the iPhone. In this case, There Goes My Love by The Blue Van [iTunes link via TUAW]. Visually, it showed a variety of features, ..read more

Apple Shows Off “Family Travel” iPhone Commercial

It seems like “On hold” and “First steps” weren’t the only new, activity-focused commercials Apple had ready for the iPhone as “Family Travel” has now made its Olympic debut as well.

“Family travel” highlights Southwest Airlines [Free - iTunes link] for pre-checkin, Gate Guru [Free - iTunes link] to find the kids a snack, and the built-in iPod app to play them a little Finding Nemo while they wait. Oh, and some Schlage LiNK [Free - iTunes link] to make sure ..read more

Verizon is Back with 3 More Anti AT&T TV Spots

Verizon is once more firing back at AT&T’s 3G ads by releasing three more TV spots titled “Big Red”, “Sail” and “Shadows”. You will see that two of the three ads are actually spoofs of classic commercial campaigns. “Big Red” spoofs those Big Red gum commercials while “Shadows” spoofs DaBeers Diamonds are forever commercials.

Verizon just loves to try to push what seems to be it’s only advantage over AT&T, more 3G coverage. Once AT&T proceeds with their plans to ..read more

AT&T Releases Two More Anti-Verizon Ads — Secret Switch and Share AT&T

The battle of TV attack ads between AT&T and Verizon continues on as AT&T has just released two more commercials taking aim at Big Red.

In the first commercial, named “Secret Switch”, Luke Wilson is at a dinner party and he secretly switches the attendee’s AT&T smartphones for Verizon devices. Once they realize they’ve been bamboozled by tricky Luke and are using “dumb phones” all hell seems to break lose. Notice the Motorola Droid highlighted when they mention “dumb phones”?

There’s ..read more

Apple Debuts 12 App of Xmas Commercial

Apple has hit pause on their “100,000 apps for just about anything” ads, turned the other cheek on “can your network…?” counter-commercials, and debuted a new, merrier bit of marketing for the holiday season — 12 Apps for Xmas. Care to sing along?

On the twelfth day of Christmas my iPhone gave to me:

12 cookies cooking 11 cards a sending 10 gifts for giving 9 songs for singing 8 bells for ringing 7 slopes for skiing 6 games for playing 5 gold rings 4 hot lattes 3 flights home 2 feet of ..read more

Apple Owns the Decade on AdWeek’s Marketing Awards

Apple won much of the decade in AdWeek’s Best of 2000s Awards, which given their long and successive history of brilliant advertising shouldn’t come as too much of a surprise to any of us in tech. And it starts right at the top with the big apple himself, Steve Jobs, Marketer of the Decade:

“Think different.” The effort relaunched the Apple brand, but carried an equally important message: Steve was back. Visionary, iconoclastic and fearless, Steve Jobs the marketer is inseparable ..read more

Motorola’s Brand Loyalty Among Men 18+ Passes Apple

According to a study, Motorola recently surpassed Apple in brand loyalty among men 18 years old and up since the release of the Droid on the Verizon network. The study by YouGov’s BrandIndex scale ranges from -100 to 100 and is based on weekday interviews with 2,000 interviews per day from a panel of 250,000 people.

This past week Apple has dropped from a November peak high of 48.1 to 22 and Motorola is staying strong with 29.3 with an ..read more

Judge Rejects AT&T’s Request to Stop Verizon “Map for That” Commercials

Speaking of the ongoing ad-war between AT&T and Verizon, according to CNET:

A federal judge in Atlanta Wednesday declined to grant AT&T a temporary restraining order that would force Verizon to stop showing the ads.

So the “map for that” campaign can continue, even as AT&T counters on the marketing front with “side by side“.

On the legal front, though certainly a set back, we’re sure AT&T’s lawyers want to get as much as they can out of this legal challenges will continue ..read more

AT&T Fires Back at Verizon with “Side by Side” Commercial

AT&T has responded to Verizon’s latest commercials that depicts their network as small and to put it nicely, garbage. As you can see above AT&T takes some shots of their own at Big Red.

This particular commercial is just one of a series that will begin airing tonight. AT&T not only mentions a few valid points but they even scored Luke Wilson to do the dissing. Bonus points…

So, the big question remains, how long will it be before Verizon files a ..read more

AT&T Invested $65 Million in 850Mhz 3G Upgrades for San Francisco

AT&T announced it’s invested nearly $65 million in upgrading their 3G network in San Francisco through Q3 2009:

“More than ever before, customers look to wireless communications to stay in touch with family, friends and business colleagues,” said Terry Stenzel, AT&T vice president and general manager for Northern California/Reno. “The additional spectrum helps to enhance the 3G network so that our customers have the best experience when they make a call, check an e-mail, download a video or song, access applications ..read more

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